5 tools that will boost your bottom line
Competing in the world of online sales is no small undertaking. After all, you are competing with the likes of...
Read More
How nonprofits and small businesses can leverage social media
Not everyone has access to the big bucks when it comes to marketing. Compared to big brands, nonprofits and small...
Using social media for business without bleaching out the social
Social networking is something of an enigma: on one hand, business pundits insist that a viable social networking...
How to create a social media strategy for multiple locations
In this episode of Marketing Nerds, Cynthia Johnson of American Addiction Centers and SEJ Executive Kelsey Jones...
11 hacks to improve your SEO through social media
Search engine optimization is often focused around what you can do on your actual homepage to rank well. Most search...
4 DIY marketing tips for empty-wallet entrepreneurs
I love asking emerging entrepreneurs if they have a lead generation strategy. The typical response is: “We are...
Are personal assistants the future of mobile marketing?
Artificially intelligent personal assistants like Siri and Cortana are increasingly revolutionizing the relationship...
5 ways to get media coverage as a startup
As a startup, one of the biggest hurdles you’re going to face is building an initial reputation. With zero...
Five ways to incorporate social shopping into your digital marketing strategy
At eDelivery Expo 2016 in Birmingham’s National Exhibition Centre, Samantha Hearn, Head of Social Media at Anicca...
3 signs your small business should forego social media, and what to do instead
Wait — you thought every business needs a social media presence? Columnist Jordan Kasteler explains why being...
4-step guide to pick your social media network
With so many social networks out there, have you ever wondered which social media channels you should focus on? I...
How to connect with your influencers and boost your content marketing reach
If you’re a content marketer still striving to get your content noticed, reaching out to key influencers can be one...