3 tips for turning your customers into your marketing team
How can a startup generate awareness and attract new customers without the resources necessary to pursue traditional...
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6 steps to dominate a competitor’s social media marketing
If you’ve kept up on trends in the online marketing industry in the past decade, you’re aware of the value of social...
Simple edits to improve your social media content
As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort,...
Using social media for business without bleaching out the social
Social networking is something of an enigma: on one hand, business pundits insist that a viable social networking...
4 DIY marketing tips for empty-wallet entrepreneurs
I love asking emerging entrepreneurs if they have a lead generation strategy. The typical response is: “We are...
3 ways to supercharge your content-marketing strategy
User-generated content is the riskiest of all marketing strategies because of the obvious potential for negative...
4 low-cost marketing strategies every business should know
Let’s be real. Marketing can get expensive. With such a strong emphasis on digital marketing, it can seem like the...
5 ways to get media coverage as a startup
As a startup, one of the biggest hurdles you’re going to face is building an initial reputation. With zero...
Effective social media marketing teams: 7 lessons in collaboration
When a company is very small, usually during startup years, there often is only one person responsible for the...
How to market your company mascot on a budget
Mascots are branding elements helping people better remember your company and product. By personifying your business...
How pay per click can increase the value of your ecommerce site
When it comes to generating traffic for your ecommerce site, you have multiple options: content, SEO, social, email,...
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