Why programmatic advertising delivers results
In this guest piece, Oracle Marketing Cloud’s regional data expert for Australia and New Zealand, Adrian Kos...
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Three essential factors for mobile advertising success
With the continued growth of mobile devices, advertisers need to adopt a mobile first mindset. Mobile is huge....
For B2Bs, powering programmatic with first-party data a core requirement
eMarketer’s Lauren T. Fisher spoke with Bob Ray, global CEO of media and marketing services firm DWA media, and...
What is programmatic marketing, buying and advertising?
Unless you have been hiding under a rock for about a year or so, no doubt you would have heard of programmatic...
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