What counts as programmatic maturity In 2017?
Programmatic has grown rapidly over the past five years — and, despite the recent controversies at Google, is...
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Programmatic now accounts for one-third of digital display advertising
Most consumers are mobile-first and advertisers are allocating their digital budgets accordingly. Digital is now the...
Four ways to improve brand safety in a programmatic environment
Programmatic is an environment that is dynamic and is constantly evolving. And it’s heralding in an era where...
