The dominance of mobile marketing is complete

Mobile Marketing is not merely an “in” thing, nor is it the future. Mobile marketing is dominating the marketing...

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3 reasons email campaigns remain the best marketing tool

I used to think that email marketing’s days were numbered. But, as a recent study from marketing technology pioneer...

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Messaging apps and their marketing benefits

Grab your phone and look at the screen. Now, count how many messaging apps you currently have on your phone. The...

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Why e-commerce needs AMP

By now, we have all seen or heard something about the Accelerated Mobile Pages (AMP) Project. Since first being...

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Are personal assistants the future of mobile marketing?

Artificially intelligent personal assistants like Siri and Cortana are increasingly revolutionizing the relationship...

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Why fighting mobile click fraud is a waste of time

Fraud prevention is heating up in mobile. But trying to fight fraudulent clicks from mobile apps is a losing battle....

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How marketers should connect with mobile-focused consumers

In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt...

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