So you have recently decided to launch your online business. You have poured hours and hours into finding the best...

The right message to the right person at the right time is advertising gold. And while personalized advertising at...

Push notifications are used primarily for re-engagement, retention and promotions. They are one of the most widely...

If you have found yourself trying again and again to understand how rtb advertising platform works, we at least can...

Influencer marketing continues to divide marketers and followers alike. CEO of Hoozu, Nathan Ruff, takes a look at...

Native advertising is thought of as the sort of next frontier for digital brand marketing in an age where newspapers...

Originally used in display advertising, dynamic creative is simply another term for “personalized...