Why programmatic advertising delivers results
In this guest piece, Oracle Marketing Cloud’s regional data expert for Australia and New Zealand, Adrian Kos...
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Three essential factors for mobile advertising success
With the continued growth of mobile devices, advertisers need to adopt a mobile first mindset. Mobile is huge....
2017 SEM growth hacks: Monster growth from brand protection
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of...
5 tips to rock your local business’ social media marketing strategy
I’ve heard plenty of local businesses from all over the world say that they don’t need social media marketing. They...
Where is mobile marketing headed?
The last few years have made it clear that the future of marketing will center around mobile. Data and consumer...
5 easy ways to get users to your website
If you can demonstrate your brand’s mission throughout your site, people will be flocking to it in no time....
Why native advertising should sit with your PR agency
There is no doubt in my mind that native advertising belongs in the domain of PR. For the simple reason that a...
What counts as programmatic maturity In 2017?
Programmatic has grown rapidly over the past five years — and, despite the recent controversies at Google, is...
7 things you must do to grow a fanatical following online
Even with technology at their fingertips, your audience members want to hear real stories and connect in meaningful...
For B2Bs, powering programmatic with first-party data a core requirement
eMarketer’s Lauren T. Fisher spoke with Bob Ray, global CEO of media and marketing services firm DWA media, and...
Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about
Don’t let ‘quantity over quality’ be the mantra of your mobile-first business plan. Contributor...
Do search ads work?
Do search ads work? Do they really drive more business to the companies who use them? Google generates more than $45...
