5 tips to boost customer engagement with native ads
Native advertising has cemented its place as an essential part of the modern marketer’s toolkit. If...
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Process Audit: How to prepare your team for AI
Today, it is no longer a question of adopting AI or not. Instead, ask yourself if you and your sales team are ready...
Programmatic is an amazing tool for branding. Here’s how to use it.
If you’ve been reserving programmatic display for your performance campaigns, contributor Grace Kaye...
Mobile ad standards and their impact on advertising
Publishers that have a genuine respect for the experience of their readers have long avoided disruptive ad...
Why retargeting is an easy way to achieve performance with native
Native advertising has long been seen as a tool exclusively for branding campaigns. That’s not the case, and as...
Digital advertising still growing a market for data
The United States is forecast to remain the world’s largest data market in 2018, spending more than $11.4...
Why your brand plan is more important than your business plan
If people don’t know who you are and what you represent, they won’t do business with you. Why should you...
3 things you can do to get your customers gabbing
Word of mouth is right down the street, at the corner of Extra Mile and Hard Work. Meet you there? You might run an...
6 social media tactics you need to forget about
If one definition of insanity is doing the same thing over and over again and expecting different results, then many...
Fifty shades of mobile advertising
The mobile ad ecosystem is undergoing a huge metamorphosis, with the rise of newer ad formats every day. But do...
Native advertising: the essential guide
Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own...
How influencer marketing can become a powerful weapon for brands
Marketers are dedicating more and more time and resources to influencer marketing. In fact, Bloglovin found that 63...
