How to choose a domain name for maximum SEO
Picking a new domain name is exciting. The slate is clean. The plans are made. The energy is high. But if you choose...
Read More
Why your business should accept cryptocurrency
John McAfee, founder of McAfee, once said, “You can’t stop things like Bitcoin. It will be everywhere and the world...
Six of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and...
The secrets to amazing blog content
Blogging should form a big part of your social-media strategy. Indeed, the most effective marketers allocate a large...
The present and future of online video ads
As an advertising category, video seems unstoppable. It’s gaining ground on Facebook andInstagram. As a creative...
Email remains the heart of cross-channel marketing
Every marketer knows the importance of a solid cross-channel marketing strategy. An omnichannel program gives...
Email marketing append: a primer
Email marketing append is often sold as a quick way to grow your email list. But it’s important to look at the pros...
How much do journalists and editors need to know about SEO?
How much SEO knowledge does a journalist need? Is it a key part of the job in the modern world, or should they just...
4 unconventional rules for building a better professional network
The one thing no one ever mentions about entrepreneurship and growing a company is that, often times, it’s lonely as...
How marketers should connect with mobile-focused consumers
In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt...
9 things to validate while auditing e-commerce sites for SEO
E-commerce businesses live and die by Google rankings–and regular SEO audits are a must. Running a comprehensive SEO...
The ‘when’ and ‘how’ of using PR correctly
Q. If you’re on a tight marketing budget when or how should PR be used? —Jen Cvetkovic-Trivett A: If you...
