A beginner’s guide to SEO writing
For people who are brand new to online marketing, the term SEO might seem mystical and hyper-advanced. Unlike many...
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6 reasons influencer marketing is beneficial
The year 2016 will be known as the beginning of the rise of influencer marketing. In a world where everyone is a...
4 low-cost marketing strategies every business should know
Let’s be real. Marketing can get expensive. With such a strong emphasis on digital marketing, it can seem like the...
How to develop a strong bond with your customers online
No business can survive without customers. They are the people upon who can ensure the success or downfall of your...
What to consider when evaluating potential PR partners
For many companies, partnering with a public relations agency is a natural step when their aim is to build or...
The top 5 content marketers and what you can learn from them
As content marketing continues to dominate discussions and the steady increase in the use of content marketing...
Are personal assistants the future of mobile marketing?
Artificially intelligent personal assistants like Siri and Cortana are increasingly revolutionizing the relationship...
Let customers get to know you with video
If you listen to the radio in the summer, you’ve probably noticed how four songs always seem to be playing on...
The social customer service gap
Eight years ago, Canadian musician Dave Carroll made a customer complaint about United Airlines, very public...
Six fictional search engines we wish existed
With every new development in search technology, search engines are becoming more and more futuristic. With voice...
6 reasons to invest in a content marketing strategy right now
You’ve heard about the potential benefits of content marketing, but how much have you actually invested in a...
Why SEOs should not ignore Bing Webmaster Tools
Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues...
