6 tips to double the success of your video marketing campaign
Video marketing has never been more effective at converting prospects into leads. Studies say it’s 50 times easier...
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Why e-commerce needs AMP
By now, we have all seen or heard something about the Accelerated Mobile Pages (AMP) Project. Since first being...
How to use online reviews in your SEO strategy
First things first, SEO = Search Engine Optimization. If you haven’t heard of it, you probably don’t have an SEO...
5 startups that are killing it with content marketing
Everyone wants a piece of the content marketing pie, and no wonder: Entrepreneurs everywhere are starting to realize...
6 keys to more effective email marketing
Email marketing is never a guaranteed win. Columnist Mary Wallace shares six tips to help you drive engagement and...
Take ecommerce to the next level with these 4 marketing strategies
When it comes to ecommerce, the only way for people to find out about your startup is through comprehensive...
Simple edits to improve your social media content
As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort,...
9 Relevant Marketing Quotes to Grow Your Business
In meeting with many business owners and entrepreneurs, I often share my advice or insights during consultations,...
5 tools that will boost your bottom line
Competing in the world of online sales is no small undertaking. After all, you are competing with the likes of...
Tailor your digital marketing to the customer experience
As much as two decades ago, the way consumers opted for buying brands depended on how much the brands were able to...
How nonprofits and small businesses can leverage social media
Not everyone has access to the big bucks when it comes to marketing. Compared to big brands, nonprofits and small...
Using social media for business without bleaching out the social
Social networking is something of an enigma: on one hand, business pundits insist that a viable social networking...
