Video Marketing: Why should I use it?

The way your customers consume content continues to evolve. Video marketing is all the rage and continues to be a...

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Rise of the content machines: how blogs became a secret weapon

Content marketing has been around for centuries. Benjamin Franklin began publishing the journal Poor Richard’s...

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What is programmatic marketing, buying and advertising?

Unless you have been hiding under a rock for about a year or so, no doubt you would have heard of programmatic...

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3 reasons email campaigns remain the best marketing tool

I used to think that email marketing’s days were numbered. But, as a recent study from marketing technology pioneer...

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The social media marketing checklist your business needs in 2017

As social media marketing becomes more challenging and time-consuming, it’s time to get more organised when managing...

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Column

Four marketing pillars to build a business as strong as the Parthenon

Dating back to Ancient Greece and Egypt, monumental structures have relied on the strength of stone pillars, working...

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3 questions to ask yourself before diving into video marketing

If you’ve paused while scrolling through your Facebook Timeline to watch the making of chicken parmesan stuffed...

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Classic Vintage Boxing Ring

6 battles your content must fight and how to equip it for victory

Attracting eyeballs isn’t enough. Is your content actually converting visitors? Contributor Stoney deGeyter...

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Marketers: Take a pin to that ‘filter bubble’

Algorithms have operated behind the scenes of our best-loved social platforms since their earliest days, but their...

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6 common problems for marketing agencies and how to fix them

Did you know that most modern marketing theory has its roots in the Industrial Revolution? When laws prohibiting...

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4 simple strategies for influencing the affluent

So you have a product or service that caters to the rich. The clients you want are ultra-wealthy, extremely busy and...

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How to make use of analytics for your small business

When you started your business, I bet the last thing you had on your mind was how much data you’d soon have to deal...

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