The guide to content marketing competitive intelligence
A marketer who’s thoroughly researched the competition should be able to list the key competitors – through...
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5 startups that are killing it with content marketing
Everyone wants a piece of the content marketing pie, and no wonder: Entrepreneurs everywhere are starting to realize...
Simple edits to improve your social media content
As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort,...
4 simple steps that transform how you approach content marketing
Content marketing. Is it a real business strategy or just the latest wheeze from the online marketing community? No...
4 ways to win at local content marketing
When it comes to marketing content to local customers, you have to take a unique approach – the tactics that...
3 ways to supercharge your content-marketing strategy
User-generated content is the riskiest of all marketing strategies because of the obvious potential for negative...
Guarantee your marketing automation success with persona-based content
Looking to kick your marketing automation up a notch? Columnist Jeffrey L. Cohen explains why you need a...
The top 5 content marketers and what you can learn from them
As content marketing continues to dominate discussions and the steady increase in the use of content marketing...
5 ways to get media coverage as a startup
As a startup, one of the biggest hurdles you’re going to face is building an initial reputation. With zero...
The only time you should write boring content
Boring content is wrong. It turns off readers, alienates potential customers, bores your fans, and flat lines your...
5 ways to improve your content marketing results without breaking the bank
Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online. But not...
How to use content to stay top of mind with investor
Doesn’t it sometimes feel like you need to be in some sort of exclusive “in” crowd to get in front...