How To Embrace AI-Powered Programmatic Advertising: A Strategic Approach

The rise of artificial intelligence (AI) in programmatic advertising has brought significant advancements, offering...

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Agile Marketing Teams: Embracing AI for Unparalleled Success

In today’s fast-paced digital landscape, the fusion of Agile methodologies and Artificial Intelligence (AI)...

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Top five digital marketing trends that could change the way one sells or shops in 2022

Highlights Businesses across industries must adapt themselves to the changing times and must adopt latest trends to...

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11 things about digital marketing every business student needs to know

The year 2020 was revolutionary for many areas of business. Revenues fell and sales of products and services went...

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Process Audit: How to prepare your team for AI

Today, it is no longer a question of adopting AI or not. Instead, ask yourself if you and your sales team are ready...

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Three essential factors for mobile advertising success

With the continued growth of mobile devices, advertisers need to adopt a mobile first mindset. Mobile is huge....

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Eight predictions about the future of big data

Real-time data, data from connected everything, actionable vs. big… where is all this big data heading, and what...

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Smarter digital assistants and the future of search

It’s search Jim, but not as we know it. The dream of an ultimate personal assistant isn’t a farfetched sci-fi...

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How artificial intelligence can be used for marketing

This week sees the launch of our Marketer’s Guide to Artificial Intelligence report, which takes a look at how AI...

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Can artificial intelligence save social?

There has been a lot of talk in the recent past about the ‘demise of Twitter’. Will the platform continue in the...

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