How to use your blog to get more subscribers
Are you looking for a way to increase your subscriber count? If so, you’re not alone. Business owners across all industries understand that subscribers are responsible for a majority of sales and on-site engagement.
There are, no doubt, plenty of benefits to having a robust list of leads ready to check out your latest content and offers. But, it’s not easy to grow your list if you’re just starting out or looking to make a big push after a long period of stagnation.
Our goal today is to help you get more subscribers with your blog. We will show you several surefire tips you can use to jumpstart your marketing strategy this year. Our primary focus is on generating email subscribers, but towards the end, we will include an extra tip that you can use to open more subscription channels for website visitors.
Ready? Let’s dive in!
Create Relevant Blog Content with Diverse Media Formats
If you want to get more subscribers with your blog, you have to include a ton of relevant content with diverse media formats. Consumers are all unique and have different preferences regarding the type of content they like to read and how they enjoy the aforementioned posts.
Some people are fine with reading a 4000-word post on a topic that genuinely interests them. Others are more interested in watching all of the information from that article in a 10-minute video. You have to consider your audience’s intent and how they will consume your content when creating blog content.
One thing’s for sure — we know that 47% of people consume 3-5 blog posts before making a purchasing decision. In other words, you need to impress them while they are on-site if you want them to subscribe to your list and eventually buy a product from your online store.
Similar research shows the importance of format as it pertains to your blog. A surprising 43% of consumers report wanting more video content from brands. When you consider that video content results in 50x more organic traffic than text-only posts, the benefits of diversifying your content format becomes crystal clear.
The purpose of all of this content is to appeal to your target audience’s needs and pain points. Visitors need a reason to stick around, and your content will play a significant role in their decision. When you create high-quality, targeted content, you’re providing more value to readers, which increases the odds that they will spend time on your site and subscribe.
Consider Form Placement
Next, let’s talk about getting people to subscribe. You need a well-designed email subscription form on your blog if you want people to give their email address in exchange for special offers and content.
There are a variety of factors you have to consider when putting forms on your blog. First, you’ll want to consider the placement. Many businesses choose to add their subscription box at the top of the page, which encourages users to scroll down to read the content on-page.
Some business owners prefer to put their email signup form on their website’s sidebar. This placement makes it easy to advertise the benefits of your list to consumers while they are actively browsing your site and reading content.
You can also include forms in-line, so users have the option to signup after reading particularly helpful sections of your blog posts.
When trying to determine the best placement for your forms, we suggest split testing several different options at once. Split testing is the process of making changes to your website to gradually improve performance and engagement. Create multiple variations of the same page with different form placements and track your conversions.
You’ll start to see patterns emerge as specific placements generate more subscribers than others. Every business is different, so test these placement methods for yourself to determine how to best maximize your subscriber count.
Promote Personalized Lead Magnets and Offers
The best way to get people to subscribe to your email list is to show them a personalized lead magnet or offer once they are on your blog. Personalization plays a crucial role in turning casual readers into subscribers.
People expect businesses to understand their needs and deliver offers that resolve pain points or help them reach their goals. Depending on your industry, that offer can appear as a helpful lead magnet guide, a free demo of your product, or both!
Spend some time thinking about your customers’ needs and how you can get their attention at the exact moment they are browsing a specific post. We suggest creating a series of different campaigns that align with your customer segments.
Include relevant offers on matching content for maximum conversions. So, if you have an online clothing store, you may put a 2021 fashion guide for shoes on every blog post with the shoe sub-category.
The people reading posts about shoes are more likely to show interest in your fashion guide on the topic. Keeping your offers relevant with your content ensures that people will stay on your site for a longer time and potentially subscribe to your list.
Offer Secondary Subscription Options
The final thing we want to discuss today is getting consumers to subscribe through means outside of email. Technological advancements have made it easier than ever before to stay connected to subscribers.
For instance, social media has over 3 billion users worldwide, including Facebook, Twitter, and Instagram. These social platforms are only growing in popularity, so expect to see more of your potential customers spending time on these websites.
Include ways for readers to subscribe to your social channel from your website. You can choose to add simple follow buttons, snippets from your channel, or even your entire social media feed. Using this strategy, you can grow your social channels directly from your blog. Personalization is equally important here. You need to give readers a reason to click the follow button, and relevancy will guide their decision.
Push notifications are also an extremely effective subscription method. In the United States, a whopping 15.95% of consumers hit the subscribe button when shown an opt-in for push notifications.
We believe that push notifications are growing in popularity because many people browse the internet from their smartphones. Including a simple push button on your blog posts could be just the subscription method to convert readers who don’t want to enter their email address.
Final Thoughts
There’s no question that subscriptions will continue to play a significant role in businesses’ success as we move through 2021. Luckily, we have more options and tools than ever before to create unique offers and promotions throughout our content. Similarly, we have the resources to generate new subscribers through multiple channels.
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by Syed Balkhi
source: B2C
