In digital marketing, gone are the days of separating mobile and desktop customers. Marketing and PR pros must adapt...

E-commerce businesses live and die by Google rankings–and regular SEO audits are a must. Running a comprehensive SEO...

Video marketing has been on the rise for several years now and it is only expected to grow even more. According to...

Q. If you’re on a tight marketing budget when or how should PR be used? —Jen Cvetkovic-Trivett A: If you...

New guidelines from the Federal Trade Commission have many marketers worried about the future of native advertising....

Drip, drip, drip. Digital media is the most measurable medium marketers have ever used, but it’s also the most...