For people who are brand new to online marketing, the term SEO might seem mystical and hyper-advanced. Unlike many...

Looking to kick your marketing automation up a notch? Columnist Jeffrey L. Cohen explains why you need a...

Let’s be real. Marketing can get expensive. With such a strong emphasis on digital marketing, it can seem like the...

No business can survive without customers. They are the people upon who can ensure the success or downfall of your...

For many companies, partnering with a public relations agency is a natural step when their aim is to build or...

As content marketing continues to dominate discussions and the steady increase in the use of content marketing...

Retargeting treats all customers the same way, regardless of their on-site behavior. Here’s why behavioral targeting...

Artificially intelligent personal assistants like Siri and Cortana are increasingly revolutionizing the relationship...

If you listen to the radio in the summer, you’ve probably noticed how four songs always seem to be playing on...

As a startup, one of the biggest hurdles you’re going to face is building an initial reputation. With zero...

Eight years ago, Canadian musician Dave Carroll made a customer complaint about United Airlines, very public...

Boring content is wrong. It turns off readers, alienates potential customers, bores your fans, and flat lines your...